Are you interested in working in business, or setting up your own venture one day? On the Enterprise Academy you’ll explore the business world, from economics to marketing. You’ll also be challenged to design and pitch your own mobile phone app!
At the end of this two-week programme, you and our Computer Science Academy students will collaborate in our App-rentice challenge to plan and create a smart-phone app.
The Enterprise course will suit you if:
- You’re interested or considering university courses in business, management, economics or marketing
- You’re interested in starting a social enterprise or a commercial venture in the future
- You’re considering a career in accounting, business, finance, consulting or management
Our Learning Philosophy
Our summer courses allow you to explore your subject in a hands-on way, because we don’t believe you can decide your future career path just by reading a textbook! On our Enterprise Academy you will:
How do you set up a successful business?
What’s it REALLY like to be a business-person? Ask our Hero—a real entrepreneur—any question to see and get a feel of what the business world is really like.
How well can you work under pressure? Plan, design, brand and create a smart-phone app against other teams (and the ticking clock) in our App-prentice challenge.
The Enterprise classes were very interesting and my tutor, Shimoli, was extraordinary. Leaving the summer school was one of the hardest things I’ve had to do, but I am so grateful for this experience. Georgia Diamantopoulos, Spain
Keen to learn
Speak and understand English well
Enterprise Academy Course Outline
On the Enterprise course, you’ll have 9 two-hour classes with your tutor. On the first day, you’ll be introduced to the subject, to your tutor and to the rest of your class. The final class is a surprise topic, chosen by your tutor, which will focus on a cutting-edge area of the field. The other eight classes are outlined below.
1. Types of Business
What different types of businesses can you set up? Before thinking about how you could use this knowledge and understanding to advise entrepreneurs in a real-life situation, we’ll examine the variety of businesses that exist.
2. "Too Big to Fail"?
Why do some businesses succeed when they grow, whilst others fail? We’ll look at examples to explore the factors that support business growth, and the reasons behind why some businesses fail after growth.
What is the difference between macro and micro economics? You’ll explore the analysis of economics at a company and individual level—also known as microeconomics—and discover real examples of the impact choices of companies and individuals can have.
What’s the difference between micro and macroeconomics? You’ll explore macroeconomics by looking at how governments use fiscal and monetary policy to influence a country.
5. Business in Context
Can businesses anticipate and plan for environmental factors? You’ll learn to explore and identify different environmental factors and how businesses address and anticipate these elements.
6. Game Theory
Why is game theory important? We’ll brainstorm and outline how this theory of cooperation and conflict can be applied to real-life examples.
What does the Belbin Test say about your leadership style? You’ll also learn how successful businesses implement good management, and explore a variety of management theories.
8. Marketing and Branding
How did Coca-cola and Facebook create and build their brand? You’ll explore the key elements of branding and why branding is important through case studies of real company brands.
Can you meet the challenge of branding and designing a smart-phone app?
You’ll collaborate with your team to plan, design, create and brand a smart-phone app that consumers will love! Coding experience is not necessary.
You will put into practice all the skills you learned as you:
- Pitch your business plan and app idea to our own version of the Dragon’s Den panel
- Experience the excitement of working against a deadline
- Explore the dynamics of a team with a variety of different talents
Fully Accredited Summer School
The British Accreditation Council (BAC) have fully accredited us as a provider of short courses for Independent Further and Higher Education. The quality of our teaching, pastoral care, and overall standards were assessed by the BAC.