Discover Business Academy
Are you interested in the world of business? The Discover Business Academy is an introductory course for students aged 12-14 to the fields of business, management, finance and economics, and will help you decide if these are subjects you’d like to pursue further.
Discover Business Summer School
Welcome to our Discover Business Academy! From setting up a new venture, to discovering the importance of marketing and social media, you’ll actively explore the business world in this two-week programme.
The course also introduces you to the basics of effective communication, corporate law, leadership, management and economics. The Discover Business course will suit you if:
- You’re interested or considering studying leadership, law, business or economics
- You’re interested in starting a social enterprise or business in the future
- You’re considering a career in finance, business, management or law
Our Learning Philosophy
Our summer courses allow you to explore your subject in a hands-on way, because we don’t believe you can decide your future career path just by reading a textbook! On our Discover Business Academy you will:
How did young Zuckerberg set up Facebook from his bedroom? From big businesses to smaller start-ups, find out what determines the successes (and failures) of entrepreneurs.
What’s it REALLY like to be a business-person? Ask our Hero—a real entrepreneur—any question to see and get a feel of what the business world is really like.
Can you come up with an innovative idea and earn money from it? Test out your skills as you and your team mates conduct market research and design a marketing campaign around it.
My tutor for Business was really nice and he got to know every class member really well. The class sizes were small to receive a greater tutor focus individually, but big enough to have some well debated group discussions! The feedback he gave to me really helped in the development of my skills and he played a big hand in making me a more confident person, especially after the hands-on brand challenge! Scholastica has exceeded my expectations and I am glad to have made valuable memories which I will cherish forever! Mariam Dilber, UK
Keen to learn
Speak and understand English well
Discover Business Academy Course Outline
On the Discover Business course, you’ll have 9 two-hour classes with your tutor. On the first day, you’ll be introduced to the subject, to your tutor and to the rest of your class. The final class is a surprise topic, chosen by your tutor, which will focus on a cutting-edge area of the field. The other eight classes are outlined below.
1. Introduction to Business
What are the secrets to a business’ success? Using real-life examples, you’ll explore a variety of successful businesses. We’ll also look at meanings of key business terms and how to use them to pitch your business idea.
What are the roles of branding and marketing? You’ll design your own advert after discussing the marketing and branding basics that different brands use.
3. Introduction to Economics
What is economics? You’ll explore economics and learn how it affects our global societies. Together we’ll look at how we can use economic ideas to solve some universal problems.
How can I be a good manager? Exploring the different theories of management, you’ll discover how good management can be found in real-life examples of good businesses.
What makes a good leader? You’ll learn about different leadership styles and what types of setting they work best in. Then we’ll explore how it can help you to develop your own leadership skills.
6. Business Law
How do you resolve a business legal issue? We’ll learn about the role of business law by looking at real cases. We’ll then also look at how legal issues can be resolved by businesses.
7. International Business
How does a business grow from a national to a global corporation? We’ll explore the meaning of ‘glocalisation’ by looking at real-life examples, and discuss how a business can expand internationally in a successful way.
8. Pitch Perfect
How can you convince others about your business idea? Together we’ll explore what a good pitch is, and then you’ll take the stage to pitch your own business idea.
Can you tackle the task of designing a marketing strategy for a new, exciting line of rockets?
You’ll collaborate with your team and other students from our Discover Technology Academy and use everything you’ve learned in the two weeks!
You will show your enterprise skills and creativity as you:
- Carry out the necessary market research
- Work on branding your rocket
- Take the floor to pitch your strategy
Fully Accredited Summer School
The British Accreditation Council (BAC) have fully accredited us as a provider of short courses for Independent Further and Higher Education. The quality of our teaching, pastoral care, and overall standards were assessed by the BAC.